A person with dreadlocks and round glasses looks confidently at the camera. Neon blue and purple lighting creates a modern, artistic vibe.

Design Lead

at First Spark Digital

Leading creative

for ads, pages & apps

that convert

6+ years in paid creative, now leading creative direction for ads across ecommerce, SaaS, B2B and nonprofit brands.

See My Work

Get in Touch

Brands I've worked with

What I do

Ideate,

Design,

Grow

Creative direction

I lead the concept and look of our paid ads, brief and review the work, and make sure every ad and page feels like one campaign.

Landing pages and web

I build pages in Shopify, GemPages, Unbounce, Framer and Webflow that match the ad and turn the click into a result.

Growth optimization

I track performance test ideas & improve campaigns to increase reach engagement & growth.

A woman wearing a purple sweater holds a green smartphone and smiles warmly under a clear blue sky, conveying happiness and connectivity.

Ecommerce

GoNanas

Limited Edition

Fall Menu

A limited-edition fall launch for GoNanas, built around three cozy flavors people already love.

I designed the landing page and ads to match the brand’s playful voice and colors, with real product shots, simple steps and reviews that make it easy for busy, health-minded bakers to say yes.

633

Purchases

5.7

ROAS

SaaS

LifeCurrency

Productivity

App

A time-tracking app I designed and built, with a landing page and launch ads that sell one clear idea: log EVERY hour of your day. The page shows the product up front with its color-coded hour grid, speaks to people who feel busy but unproductive, and gets them tracking for free in one click.

3.5%

CTR

Two smiling people outdoors, one in a pink jacket holding a white phone, the other in blue with a buzz cut holding a blue phone, under a clear sky.

Health & Wellness

Clean Remedies

Email

Marketing & Design

I designed the flows (welcome series, abandoned cart, and post-purchase) and email campaigns that helped drive up the campaign revenue using Klaviyo.

+28%

Campaign Revenue

+45%

Flows Revenue

Klaviyo

Email

Marketing

Other Works

Landing Pages &

Websites

Industries

Design services

across industries

SaaS

Surreal film poster featuring a director in a chair with a vintage camera for a head. Text: "James Cameron, the world greatest filmmaker." Green background.

Swooped

Nextiva

Ecommerce

A person sits on an orange, vintage van against a bold orange background with large "ROAMING" text. The scene exudes a retro, adventurous vibe.

GoNanas

Komuso

Health & Wellness

A single white daisy with a yellow center is positioned against a blue background. Behind it, bold text reads "BLOSSOM" with words "New Beginnings," "Simplicity," and "Purity" below. The design conveys freshness and hope.

Clean Remedies

B2B

Spider-Man stands on a textured brown background, arms crossed. His red and black suit and the bold "SPIDERMAN" text convey action and heroism.

Phoenix

Zest Dental

Nonprofit

A person stands with a water bottle against a bright sky and wispy clouds, surrounded by tall grass. Text reads "Slowly but surely." Serene and hopeful mood.

Virtuous

Donately

Mobile Apps

A man stands in a grassy field under a clear blue sky, embodying a thoughtful pose. Large yellow text reads "DÉTERMINATION" with motivational phrases in French.

PouchFit

LifeCurrency

Testimonials

Words

from

clients

I helped grow

"Work was completed by Viflor with high quality and was always on-time. Great communication through-out the project. Lovely to work with."
Lenddo
Manager
"Viflor was a great resource for me and my team! If she is ever available again in the future, I will be more than happy to work with her again."
Kim Omdahl
Founder

"Work was completed by Viflor with high quality and was always on-time. Great communication through-out the project. Lovely to work with."
Lenddo
Manager
"Viflor was a great resource for me and my team! If she is ever available again in the future, I will be more than happy to work with her again."
Kim Omdahl
Founder

"Work was completed by Viflor with high quality and was always on-time. Great communication through-out the project. Lovely to work with."
Lenddo
Manager
"Viflor was a great resource for me and my team! If she is ever available again in the future, I will be more than happy to work with her again."
Kim Omdahl
Founder

A man in a blue bomber jacket stands against a dark background. The lighting is dramatic, highlighting his focused expression. His pose is confident.

"Viflor has been a pleasure to work with. She has become an invaluable and dedicated member of the FSD team. I appreciate her initiative and ability to jump into any task with thoughtful feedback and a fresh perspective.

Adam D.

Founder

"Viflor's designs were of excellent quality and always on time. Would work with her again."
Shirtastic
Manager
"Viflor has been such a rock on our team. She continues to impress and I’m looking forward to getting better and better in the next year."
Mitch C.
Founder

"Viflor's designs were of excellent quality and always on time. Would work with her again."
Shirtastic
Manager
"Viflor has been such a rock on our team. She continues to impress and I’m looking forward to getting better and better in the next year."
Mitch C.
Founder

"Viflor's designs were of excellent quality and always on time. Would work with her again."
Shirtastic
Manager
"Viflor has been such a rock on our team. She continues to impress and I’m looking forward to getting better and better in the next year."
Mitch C.
Founder